Стоимость Привлечения Клиента
Digital Marketing Tools
Customer Acquisition Cost (CAC)

This is the cost of attracting a customer to purchase a product / service. As an important economic unit, customer acquisition costs are often linked to their Lifetime Value. (CLV or LTV).

Use our simple calculator for your business.

Time: 3 min
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Automatic calculation of customer acquisition cost

Drag the slider to change the values.

Amount spent on sales and marketing (USD):

New customers (people):

Customer Acquisition Cost * (USD):

* rounded up to whole value

See also

Average customer acquisition costs by industry.

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